Driven by our long-standing mission to mirror the communities we serve; Latino Focus is an industry leader in supporting Hispanic borrowers fulfill their dream of homeownership. In fact, New American Funding is one of the largest privately held retail lenders to Hispanic and Black borrowers.
In 2013, New American Funding formed its own Latino Focus Committee. This purpose driven group works cohesively to enhance the quality of the lending experience among Hispanic consumers and aims to enrich the Hispanic community through homeownership. By mirroring the communities we serve, we are able to increase sustainable Hispanic homeownership across America.
The mission of New American Funding's Latino Focus Committee is to identify and address challenges Hispanic consumers face in their pursuit of homeownership. Latino Focus also seeks to raise awareness and help increase homeownership in Hispanic communities through home buyer education, accessibility to credit and mortgage industry career opportunities.
New American Funding is committed to lending $25 billion in new mortgages to Hispanic borrowers by 2024
Our percentage of purchase lending to Hispanics is 29.8% more than the industry's percentage*
We have multiple branches in 4 of the 5 main Hispanic markets within the U.S.
23% of New American Funding's workforce is Hispanic
New American Funding's percentage of purchase lending to minorities is 33.3% more than the industry's percentage*
15.9% of New American Funding's 2021 home purchase loan volume was to Hispanic borrowers*
*Based on 2021 HMDA data from ComplianceTech's Lending Patterns HMDA software
We are very clear in our mission to mirror the communities we serve, meaning we have purposeful and meaningful recruiting in diverse areas. We pull people up from within the company, so we have leadership that resonates with our employees. Our company is great because of the people, the diversity, and the inclusive part of what we do.
Our Latino Focus initiative will help you take the lead in the Hispanic market in your region- not only through all our very own loan products, marketing and technology, but also by joining nationwide associations that serve the community. The national network we offer gives you countless opportunities to master the Hispanic market.
I enjoy being part of Latino Focus because it represents a huge advancement movement for the most important acquisition of their lives- a home. This is imperative because it creates generational wealth within our community. In my market, we understand the importance of Latino Focus; it's key to find a lender who understands and appreciates this niche. Hispanics are the strongest and largest sector across the US in regards to homeownership buying power.
Ready to join our award winning a team and make a difference in your community?
We give you the marketing, technology, and support to succeed, let's get started today!